Primary Brand Palette
The full Mercy color palette is comprised of primary and secondary palettes; each must be used according to the guidelines outlined below. The value and composition of each color is listed in the overview below, and must always be reproduced exactly.
Accessible design allows users of all abilities to navigate, understand, and use your brand successfully. Mercy College strives to be accessible across all applications of the brand; physical and digital.
A well-designed brand is accessible to users of all abilities, including those with low vision, blindness, hearing impairments, cognitive impairments, or motor impairments. Throughout this guide you will find rules for maintaining accessibility.