Mercy College Brand Guide


Our Brand

The Mercy College brand is designed to uphold and align with the Mercy College mission, vision and values. Every brand application, small or large, is important to the bigger picture; consistency is key.


Mercy College of Ohio, a Catholic institution with a focus on healthcare, educates and inspires students to lead and to serve in the global community.


To be the leader in educating individuals committed to intellectual inquiry, social engagement, and lifelong learning.


  • Compassion
    Displaying respect, empathy, and a willingness to listen.

  • Human Dignity
    Respecting the significance of each individual.

  • Excellence
    Pursuing distinction in our professional and personal lives through quality academics and intellectual inquiry.

  • Service
    Engaging the college community to enrich the lives of students through professional and community service.

  • Sacredness of Life
    Revering all life through our thoughts, words, and actions.

  • Justice
    Acting with integrity, fairness, honesty, and truthfulness.